Why this campaign?
Over the past century and more so over the past two decades, the traditional practices - in practically every field be it performing arts, sculpture, handlooms, handicrafts and our religion have been under severe stress and is under the threat of being lost forever.
Our Indian way of propagating an art is from one generation to another as an household practice has largely dissipated contributing to the current sorry state of affairs. Hence different groups are working in their respective fields trying to combat the threat and harnessing technology and networking to keep the art alive.
Now coming to our subject, the primary objectives is three fold:
- Recognise and highlight the situation that Vibhuti is a scarce resource.
- Identify the Vibhuti makers - who make it the traditional manner with original ingredients
- Provide access to Pure Vibhuti to believers
And we also hope that through this campaign, awareness is raised and those Vibhuti-makers get the recognition and support to continue and further their great work. At the end of the day, we want to set the demand-supply equation right - there is demand for pure Vibhuti that new producers come in and existing makers ramp-up their supply.
On the ground, situation is alarming, to say the least. What is available as Vibhuti today in the market (and sadly so, in the temples too) has little to do with cow dung leave alone the question of whether the vedic procedures to make it have been followed or not or whether the cows belong of our native breeds or not. So as a consequence people are complaining of marks and itching in the forehead or health problems when consumed. Of course, as a temple prasadam, we apply the Vibhuti - without going into its origins, but shouldn't we do our bit in ensuring that its done the right way to get Ishwara's blessings.
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